UX/UI

Working on Superyachts Made Easy

Deckwalk
2021
During employment at
Deckwalk desktop and mobile platform design

Type

Interaction Design, Experience Design, Mobile Design

Tasks

Research, Interviews, Sketching, Prototyping, Usability Testing, Wireframes, Design, Illustration.

Programs

Sketch, InVision, Photoshop, Illustrator, Notion.

Table of Contents

Challenge and opportunity

Challenge

Finding the right yachting job or skilful workers in the industry is a tedious process that is mainly done physically in harbours locally.

Opportunity

An all-in-one centralised marketplace for freelance yachting jobs that closes the gap between workers and employers—making the hiring process more accessible.

Defining the Target Group

Together with the client we were able to specify our primary target audience which allowed me to do further research into this group of people.

Operating industries

Further specification of the exact industries our target audience operates in resulted in better identification of the different professions of our end-users.

What we already know

A few points that are worth mentioning were shared by the client that gave us more insight into our target audience:

  • Primarily using mobile
  • Around the Mediterranean
  • Have internet connection on board or in the harbour
  • English speaking

Creating a User Matrix

I had the opportunity to interview a small number of subjects in the industry to create a user matrix that gives us more information about our target group. This helped me get a better understanding of our end-user and their existing user needs, values, potential opportunities, and improvements to ensure I create meaningful work that improves their lives.

Insight

Yachts are constantly on the move around the Mediterranean and require an onboard crew to facilitate it. Whenever they are out of use, they often are in need of maintenance that consists of daily or weekly jobs in dockyards.

Employers struggle to find individuals with a particular skill set that are available wherever they might be at any given time. Unable to compare potential workers or have a closer look into their experience, it’s hard to find the one that can get the job done.

In turn, it’s difficult for workers to have a clear overview of available jobs in their local harbours that match their skillset. It’s a tedious process having to ask around if there are any available jobs at all. It tends to get messy for these freelance workers when it comes to managing their jobs, contacts, and finances.

Competitive Analysis

I created a short list of comparison criteria to keep my competitive research guided. This research uncovered market problems, possible solutions, and defined opportunities that I needed in order to inform my design decisions with the goal of making a superior product and experience.

Threats & Key Opportunities

Threats

  • Management agencies have maintenance contracts with companies
  • Familiar with current procedures
  • Zero brand awareness
  • Current platforms are unpopular

Key Opportunities

Through this research I established three key opportunities around the user needs and market opportunity providing a truly meaningful product.

Solution

Deckwalk is a centralized marketplace for freelance jobs in yachting around the Mediterranean. Simplifying the hiring process between yacht managers and skilled local day workers. A dedicated platform with extensive and intuitive features that provides a hassle-free experience from beginning to end.

Marketing website

The marketing website purely acts for marketing and informational purposes; users can learn everything about the platform and its features as well as how to get started. Based on the research, I was able to predefine what features we needed to include to make sure this site fulfilled its purpose. The prioritized feature list includes:

The Platform

The platform is a web-based environment only accessible to registered accounts where employers and day workers fulfill their hiring process, manage their jobs, and control/view user profiles. During the project the prioritized feature continued to evolve because we found solutions that would provide even more value to the end-user.

Sitemaps

Based on the feature lists, I was able to start constructing the website hierarchy that formed the backbone for the sketching and wireframing phase.

Key Page Objectives

Next, I defined the key UX Objectives and Brand Objectives for each page based on the earlier research of user needs and pain points.

User flows

I mapped out every flow to display each path a user takes when using the product to ensure the right information is displayed at the right time while minimizing friction along the way.

The onboarding flow shown above is one example of many other flows I mapped out:

  • Log in & sign up
  • Menus
  • Job application & negotiation
  • View applicants & applications
  • Applicant acceptation
  • Review negotiation
  • Post a job
  • Search a job
  • Revoke application & negotiation
  • Add to wishlist & favourites
  • Edit, delete, or repost a job
  • Submit worked hours & feedback
  • Review worked hours
  • Edit profile & settings
  • Report account

Wireframes & Prototyping

Based off of high-level sketches, I mapped out each required section on every primary page and labelled them in terms of importance based on user needs, user expectations, and business objectives.

These developed into low-fidelity wireframes and ultimately into high-fidelity wireframes that I used to further test my assumptions with my target user group.

Usability Testing

Demographic and background data

Before the test, all participants were asked questions about their demographics, digital experience, product familiarity and habits, frequency-of-use, etc. which gave the test results more context.

Hypotheses

These hypotheses are based on the site and platform goals and helped me develop and refine usage scenarios.

Based on these scenarios, I observed the participants completing tasks and asked them questions accordingly. This gave me the certainty needed in order to reframe a problem or simply gave the confidence in a set of research insights which created valid design opportunities.

Product Design

Marketing website

Promotional pages

These pages inform the user about the Deckwalk product, how it works for workers and employers, benefits, features, etc.

Learn content

For educational purposes and to help users with any potential questions or issues, a thorough help center and blog is provided as well as the option to reach out to support.

The platform

Onboarding

New users are taken through an onboarding process to setup their account. Worker and employer accounts act differently, so they both have their own onboarding process.

Job hunt

Through search and extensive filtering, workers are able to find suitable jobs. They have the option to directly apply for the job or start a negotiation for a different price. Their active jobs and applications are manageable from their dashboard.

View and hire candidates

Employers have a clear overview of their ongoing jobs and open job offerings. They can view and compare applicants and react to negotiations.

Dashboards

Workers and employers have their own personal dashboards which also act as the homepage of the platform. This gives them direct access and control to all their jobs, hours, finances, active location, reviews, and more.

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